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Know Your Product
Customer Value Management (CRM)
Customer Value Management (CVM) optimizes customer value by analyzing individual data, enabling targeted acquisition, retention, and behavior-driven strategies. CVM leverages data-driven insights to enhance customer engagement and growth.
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Products
VivaTech offers system integration and support services on the following areas: VAS/OSS/BSS integration services, Service Delivery Platform, Applications partner program, Applications integration and Custom development.
CVM
Why you should use CVM?
- Data-Driven Optimization: CVM analyzes individual customer data to optimize customer value, ensuring more precise targeting and engagement.
- Enhanced Acquisition and Retention: By leveraging customer insights, CVM improves strategies for acquiring and retaining valuable customers.
- Behavior-Driven Marketing: CVM uses data analysis to influence customer behavior, enabling more effective and personalized marketing strategies.
- Strategic Value Enhancement: Focused on data-driven methods, CVM continually seeks ways to enhance customer value, driving long-term business growth.
CVM
Features of CVM
- CVM is implemented strategically using the following steps.
- Segmentation: CVM begins by segmenting customers based on detailed data analysis, allowing for targeted and personalized approaches.
- Offer Management: Tailored offers are created and managed to align with specific customer segments, maximizing relevance and impact.
- Campaign Management: Strategic campaigns are designed and executed to engage targeted customer groups, driving desired behaviors and optimizing outcomes.